Barbara Koenen-Geerdink

Global Head BD & Marketing | Author, Ince

About this speaker

Barbara Koenen has ten years of business development and marketing experience in the professional services industry. She is Global Head of BD & Marketing at Ince which is part of AIM listed company The Ince Group plc, a legal and professional services provider with over 900 employees globally. Barbara is based in Dubai from where she has easy access to the Group's London office as well as its offices across Europe, the Middle East and Asia. Barbara has previously worked for magic circle firm Freshfields Bruckhaus Deringer in Dubai and for Deterink Attorneys and Notaries (now Taylor Wessing) in the Netherlands. Prior to moving to Dubai she has worked in Doha, Qatar and before starting her career she interned in New York and obtained her Master's Degree in business in Barcelona. Barbara is the author of the business book Beyond Billable Hours.

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BEYOND BILLABLE HOURS - CHAPTER 4: Understand your business model



The Importance of Connection Within a Listed Legal and Professional Services Business

Barbara Koenen-Geerdink Adrian Biles