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Deborah Farone

Deborah Farone

Strategic Advisor & Author, Farone Advisor
Outreach and Education Officer, IBA Law Firm Management Committee

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About this Speaker

Deborah Farone has served as chief marketing officer and built the marketing and business development functions at two of the world's most successful international law firms, Cravath, Swaine & Moore LLP and Debevoise & Plimpton LLP. Deborah is also the author of 'Best Practices in Law Firm Business Development and Marketing' (PLI 2019), a best-selling book based on more than 60 interviews with leading law firm leaders and marketers, general counsel, and innovators in the profession. She is a regular contributor to Forbes.

Her firm, Farone Advisors, consults law and other professional service firms on marketing strategy, training and development. She is a sought-after speaker at professional forums, retreats and law schools. Deborah is a past President of the Legal Marketing Association’s New York Chapter and was recently honoured with LMA New York’s Legacy Award, in recognition of making 'a distinguishable mark on the chapter and the profession.’