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Has someone ever decided to explain your needs and wants to you, before they took the time to understand your situation and preferences?
In the legal business, it is easy to fall into the trap of believing that because you understand your service, you understand your client’s point of view on the service.
The truth of the matter is that you and your clients will view your service from opposing points of view.
The services that excite you may mean nothing to your clients, or may even decrease their client experience. Your legal services should improve your clients’ lives and help them. In order to really do that, you need to understand your clients’ point of view.
This insightful and practical session with Gaia show us a different point of view for business development - from the client's perspective.