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Injecting Creativity Into Your Firm's Business Development Strategy

A talk by Debra Filippin
Head of Business Development, Asia Pacific Pinsent Masons, Board Director, Australasian Legal Practice Management Association (ALPMA)

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About this talk

It is not a secret that Lawyers aren’t necessarily thought of as those who practice in a “creative” profession. At least not in the same way that artists or marketing professionals are deemed “creatives.”

However, lawyers and law firms know that nothing could be further from the truth. the practice of law and the business of running a law firm require virtually nonstop creative thinking and strategy in virtually all aspects.

In 2017 ALPMA released the preliminary results of their the InfoTrack 21st Century Thinking at Australasian Law Firms study. The research focused on the value that Australian and New Zealand law firms place on the key 21st century learning skills, as defined by learning organisation P21: creativity, communication, collaboration and critical thinking. Of these “four Cs”, only 40 per cent of respondents said they valued creativity. In other words - Creativity is often undervalued in law firms.

Furthermore, I assume you all agree that generating creative inspiration can prove challenging and it’s worth asking the question: Is there a way to generate creativity within your law firm and the business development activities on demand?

In this session with Debra we will discover many practical insights that you can implement immediately in your practice. Join us!

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2017 ALPMA/InfoTrack survey report

The ALPMA/InfoTrack 21st century thinking at Australasian law firms research measures how well Australasian law firms were embracing the key 21st century learning skills of creativity, critical-thinking, communication and collaboration, as defined by the influential P21 organisation.

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