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Re-Tuning Your Firm by Enhancing the Employee and Clients Experience

A talk by Itzik Amiel, Richard Chaplin, Franscesca Lagerberg, Simon Barrow and Jeremy Beard
Chair, IBA Law Firm Management Committee Business Development & Marketing Subcommittee, Managing Partners' Forum, Grant Thornton International Ltd, Simon Barrow Associates and Haysmacintyre

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About this talk

Many organisations wait for a storm to abate. Smart firms treat adverse conditions as though they were in a Formula 1 pitstop, using the analogy first shared by Professor Scott of LBS.

They use the time to fine-tune everything – tyres, on-board systems, brake pads, chassis, fuel levels, intercom, etc and they also check out the status of the other cars and the latest weather and track conditions. That way, they and their car are as ready as possible for the new normal. Re-join the race with an unmodified car or an unchanged driving style, and you are highly likely to be overtaken or worse.

This session’s poll focuses on Employer Brands. The term may be familiar, but many think of it as how a firm is described to facilitate recruitment. The reality is that 1) the term covers every aspect of the employment experience; 2) it requires the full brand management toolkit; and 3) a firm cannot spin its way to an Employer Brand - your people already know the truth about you. The poll explores the systems being used by sector firms to manage their Employer Brands, with a free sector-based diagnostic to follow.

In this session we will deal with 2 interesting business development subjects:

  1. Simon Barrow will present his Employer Brand approach to people management based his brand management experience with Knorr and then Colgate-Palmolive came face to face with the different challenge of creating an employee experience which attracts, engages and retains talent.

  2. Itzik Amiel, CEO & Founder of THE SWITCH and bestselling Author; Vice-chair of the Business Development & Marketing subcommittee of the International Bar Association (IBA), will be discussing ways that firms can create online events that energise their participants and engage and retain clients.

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